If you’re a dentist, one of the simplest and most effective ways to gauge potential patients’ wishes is through the analysis of search trends. Because users’ search queries are unprompted – as opposed to results that you might get through a survey or questionnaire, for example – they reveal a great deal about what individuals are actually interested in. Rather than asking users what their preferences may be, search engines like Google, Yahoo! and Bing allow users to tell you what their preferences are. Though effective to a degree, polls and questionnaires can illicit incorrect information; for example, when a list or range of “potential” answers are provided from which to choose, it may prompt an answer that an individual otherwise would not have chosen. Search engines eliminate this element and as a result provide more accurate results. (more…)
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In 2008, Dr. Margot Robinson joined the team at Watergate Dental Associates, a client of Einstein Industries’ since 2006. From a custom designed CMS website, photo gallery tool and blog, they are able to manage their website at a moments notice. In addition to the products they purchased, she is most pleased with the fact that she can call upon their dedicated Einstein team for assistance or questions. The Washington D.C. crowns surgeon tells about her experience with the company and her territory manager, Alan Jenkins.
“Einstein has been amazing at helping my office to implement the most cutting edge resources to optimize the use of our website. Alan Jenkins, in particular, has bent over backwards to teach me how to use the website to generate new patients, which has been an important factor in our growth. Alan is always available to answer questions, and really goes out of his way to help me understand the answers. I give Einstein and Alan an A++!!!”
Margot Robinson,
Watergate Dental Associates
Washington, DC
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Dr. David I. Peck has been a client of Einstein Industries’ since 2003. The Massachusetts Implant dentist is able to focus more on his patients and feel at ease knowing that his website and video is performing and bringing in new targeted patients. In addition, Dr. Peck continues to add to increase his website visibility by blogging and building his social media network. Here what Dr. Peck has to say about working with Einstein and his dedicated team:
“I love all the different things that Einstein does for my practice. From Webinars to Video and SEO, Einstein has done a great job keeping me in the #1 position in my area. My patients love to see the videos and feel more comfortable. Alan and the gang at Einstein are great. I am thrilled to be an Einstein client since 2003. Great service and great people.”
David I. Peck, DMD
Springfield, MA
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