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	<title>News From Einstein Dental</title>
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	<link>http://www.einsteindental.com</link>
	<description>News From Einstein Dental</description>
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		<title>Webinar Now Available Online! Social Media, Video, Blogs &amp; News</title>
		<link>http://www.einsteindental.com/2009/11/20/cms-webinar/</link>
		<comments>http://www.einsteindental.com/2009/11/20/cms-webinar/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 21:44:53 +0000</pubDate>
		<dc:creator>dricasa</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Webinars/Events]]></category>

		<guid isPermaLink="false">http://www.einsteindental.com/?p=238</guid>
		<description><![CDATA[This Einstein Webinar focuses on how to REALLY use your website to grow your business. 
Learn to:
- Operate your content management system
- Add your cases and size your photos
- Shoot and add video
- Grow your website easily with posts and news
- Announce promotions
- Improve your SEO
- Integrate your site with Facebook and YouTube
Fill out form [...]]]></description>
			<content:encoded><![CDATA[<p>This Einstein Webinar focuses on how to REALLY use your website to grow your business. </p>
<p>Learn to:<br />
- Operate your content management system<br />
- Add your cases and size your photos<br />
- Shoot and add video<br />
- Grow your website easily with posts and news<br />
- Announce promotions<br />
- Improve your SEO<br />
- Integrate your site with Facebook and YouTube</p>
<h2><strong>Fill out form below to view the webinar online. You&#8217;ll also receive an email containing the video link.</strong></h2>
<p>*required fields<br />
<script type="text/javascript" src="http://forms.aweber.com/form/17/1195999017.js"></script></p>
]]></content:encoded>
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		<item>
		<title>October 20, 2009 &#8211; Now Available Online! 10 Secrets Of Search Engine Optimization Webinar</title>
		<link>http://www.einsteindental.com/2009/10/20/10-seo-secrets/</link>
		<comments>http://www.einsteindental.com/2009/10/20/10-seo-secrets/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 08:00:15 +0000</pubDate>
		<dc:creator>dricasa</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.einsteindental.com/?p=214</guid>
		<description><![CDATA[Last week&#8217;s webinar was a huge success! Over 200 physicians signed up for this live presentation on the science and art of search engine optimization. 
Fill out form below to view the webinar online. You&#8217;ll also receive an email containing the video link.
*required fields

]]></description>
			<content:encoded><![CDATA[<p>Last week&#8217;s webinar was a huge success! Over 200 physicians signed up for this live presentation on the science and art of search engine optimization. </p>
<h2><strong>Fill out form below to view the webinar online. You&#8217;ll also receive an email containing the video link.</strong></h2>
<p>*required fields<br />
<script type="text/javascript" src="http://forms.aweber.com/form/25/343188025.js"></script></p>
]]></content:encoded>
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		<item>
		<title>Recorded Webinar: Converting Leads Into Patients</title>
		<link>http://www.einsteindental.com/2009/09/01/converting-leads/</link>
		<comments>http://www.einsteindental.com/2009/09/01/converting-leads/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 15:00:11 +0000</pubDate>
		<dc:creator>steveO</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Webinars/Events]]></category>

		<guid isPermaLink="false">http://www.einsteindental.com/?p=178</guid>
		<description><![CDATA[Conversion is the key to success at the dental practice. If you and your staff are good at it &#8211; everything goes GREAT. Conversely, one weak link in your system will put your patient conversion into the BASEMENT!
This Einstein Webinar focuses on conversion techniques &#8211; how to make a lead into a long term, happy [...]]]></description>
			<content:encoded><![CDATA[<p>Conversion is the key to success at the dental practice. If you and your staff are good at it &#8211; everything goes GREAT. Conversely, one weak link in your system will put your patient conversion into the BASEMENT!</p>
<p>This Einstein Webinar focuses on conversion techniques &#8211; how to make a lead into a long term, happy patient! You&#8217;ll learn:</p>
<p>- Rapport building skills. People buy from people they LIKE<br />
- Automated systems. When a lead arrives, what happens in the first 2 minutes?<br />
- Sales Skills. How to listen to and solve patient problems.<br />
- Tribe Management. How to groom your database of patients and prospects<br />
- Follow up. Getting referrals and leads from existing patients.</p>
<p>Take some time with your staff to learn these proven techniques to improve patient conversion, perfect systems and focus on selling more at the practice.</p>
<h2><strong>Fill out form below to view the webinar online. You&#8217;ll also receive an email containing the video link.</strong></h2>
<p>*required fields<br />
<script type="text/javascript" src="http://forms.aweber.com/form/58/1555854458.js"></script></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Free Webinar Series Now Available Online!</title>
		<link>http://www.einsteindental.com/2009/07/14/webinar-series/</link>
		<comments>http://www.einsteindental.com/2009/07/14/webinar-series/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 19:00:32 +0000</pubDate>
		<dc:creator>dricasa</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[Webinars/Events]]></category>

		<guid isPermaLink="false">http://www.einsteindental.com/2008/12/23/free-webinar-series-now-available-online/</guid>
		<description><![CDATA[Hundreds of professionals and their staff have tuned into our free webinars every single time they&#8217;re offered.
We&#8217;re passionate about teaching patient conversion, marketing, case presentation, and other topics that are intended to stimulate your practice and your mind.
Our webinars deliver visual and compelling tools that are different than typical &#8220;blue slide and bullet point&#8221; presentations.
Sign [...]]]></description>
			<content:encoded><![CDATA[<p>Hundreds of professionals and their staff have tuned into our free webinars every single time they&#8217;re offered.</p>
<p>We&#8217;re passionate about teaching patient conversion, marketing, case presentation, and other topics that are intended to stimulate your practice and your mind.</p>
<p>Our webinars deliver visual and compelling tools that are different than typical &#8220;blue slide and bullet point&#8221; presentations.</p>
<p>Sign up to receive any of our recorded webinars by filling out the forms below. Upon submission, you will be directed to the video.</p>
<p>*required fields</p>
<p><strong>POWERPOINT FOR CASE PRESENTATION</strong></p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/56/2042562656.js"></script></p>
<p><strong>CONVERTING LEADS INTO PATIENTS</strong></p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/74/382540274.js"></script></p>
<p><strong>SALES TRAINING FOR THE DENTAL PRACTICE</strong></p>
<p><script src="http://forms.aweber.com/form/94/1859161294.js" type="text/javascript"></script></p>
<p><strong>ADVERTISING SECRETS &#8211; DESIGN AND COPY WRITING</strong></p>
<p><script src="http://forms.aweber.com/form/18/1672758218.js" type="text/javascript"></script></p>
<p><strong>10 SECRETS OF SEARCH ENGINE OPTIMIZATION</strong></p>
<p><script src="http://forms.aweber.com/form/02/88050502.js" type="text/javascript"></script></p>
<p><strong>30 MINUTES TO BUILD YOUR PRACTICE WEBSITE</strong></p>
<p><script src="http://forms.aweber.com/form/78/1685057378.js" type="text/javascript"></script></p>
<p><strong>POWERPOINT AND PHOTOSHOP 101</strong></p>
<p><script src="http://forms.aweber.com/form/33/49068433.js" type="text/javascript"></script></p>
<p><strong>TOP 10 MARKETING MISTAKES AND HOW TO AVOID THEM</strong></p>
<p><script src="http://forms.aweber.com/form/56/912708256.js" type="text/javascript"></script></p>
<p><strong>TRAIN YOUR TEAM &#8211; TRACKING AND CONVERSION TECHNIQUES</strong></p>
<p><script src="http://forms.aweber.com/form/98/176062198.js" type="text/javascript"></script></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Einstein Industries Turns Heads, Famous Genius Attends ASAPS Meeting</title>
		<link>http://www.einsteindental.com/2009/05/21/einstein-industries-turns-heads-famous-genius-attends-asaps-meeting/</link>
		<comments>http://www.einsteindental.com/2009/05/21/einstein-industries-turns-heads-famous-genius-attends-asaps-meeting/#comments</comments>
		<pubDate>Thu, 21 May 2009 20:27:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.einsteindental.com/?p=154</guid>
		<description><![CDATA[In the midst of  intense development and innovation, Einstein Industries decided to have a  little fun at the 2009 American Society of Aesthetic Plastic Surgery annual  meeting and trade show in Las Vegas.  As a result many attendees were delighted when a familiar face greeted them the  trade show floor [...]]]></description>
			<content:encoded><![CDATA[<p><em>In the midst of  intense development and innovation, Einstein Industries decided to have a  little fun at the 2009 American Society of Aesthetic Plastic Surgery annual  meeting and trade show in Las Vegas.  As a result many attendees were delighted when a familiar face greeted them the  trade show floor – that of Albert Einstein.</em></p>
<p><a href="http://d24y9904fwusha.cloudfront.net/video/Einstein Trade Show.flv" id="player2" style="display:block;width:384px;height:256px;"> <img src="http://eiivideo.s3.amazonaws.com/video/einstein-trade-show.jpg" alt="" /> </a><br />
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<p>Las Vegas, Nevada (PRWEB) May, 20 2009 – The  appearance of a very convincing Albert Einstein impersonator caught more than a  few people by surprise and created a lighthearted buzz appropriate for the  tradeshow’s host city. Einstein Industries thought the sight of a spitting  likeness of the Nobel Prize winning physicist would lead to photo requests so  they brought their photographer and snapped shots of guests with the legendary  thinker. Nearly 200 people took advantage of the chance to pose with the  impersonator. “One lady chased us down an escalator to take a picture with our  Einstein as we were leaving the convention hall,” said Allison Fierlit,  photographer and video editor for Einstein Industries.</p>
<p>The ASAPS tradeshow comes during a period of rapid change  and development at the company. In addition to a host of new online software  applications that can be used in concert with Einstein Industries’ custom  websites or DocShop physician profiles, a new ecommerce system has been  introduced, which allows healthcare professionals to quickly sign up for a  DocShop listing online. Another notable change is the introduction of a highly  successful lead generation model within DocShop, which has already proven to be  extremely efficient in generating targeted, definitive leads directly to  DocShop clients. </p>
<p>Einstein Industries continues to refine and expand its  product line and believes that innovation and unsurpassed experience remain  among its strongest assets. “Now is precisely the time to focus on meaningful  product improvement for the sake of our current and future clients,” said  Robert Silkey, CEO of Einstein Industries. “When we pair this with one-on-one  consulting we’re able to help our clients get the most from their Internet  marketing strategy,” Silkey added. </p>
<p>About Einstein Industries: Einstein Industries, Inc., is a  San Diego, California-based corporation.   In addition to operating DocShop.com, Einstein Industries builds and  hosts customized websites for medical professionals and develops proprietary  software for use in marketing healthcare practices.</p>
<p>Contact:</p>
<p>Delana Ricasa, Public Relations Representative<br />
  Einstein Industries, Inc.<br />
  www.einsteinindustries.com</p>
]]></content:encoded>
			<wfw:commentRss>http://www.einsteindental.com/2009/05/21/einstein-industries-turns-heads-famous-genius-attends-asaps-meeting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video Newsletter:  The DocShop Timeline 1995 &#8211; 2009</title>
		<link>http://www.einsteindental.com/2009/05/15/video-newsletter-the-docshop-timeline-1995-2009/</link>
		<comments>http://www.einsteindental.com/2009/05/15/video-newsletter-the-docshop-timeline-1995-2009/#comments</comments>
		<pubDate>Fri, 15 May 2009 16:29:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.einsteindental.com/?p=142</guid>
		<description><![CDATA[For over 15 years DocShop has lead the field with innovation and commitment to excellence. Check out what makes the NEW DocShop the gold standard for driving patients to physicians.
  
 
    flowplayer("player3", "http://eiivideo.s3.amazonaws.com/flowplayer_3.0/flowplayer-3.0.3.swf", {
      key: '@9ee9bc6a21bd52a77b6'} );

We&#8217;re so confident about the NEW DocShop that we&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<p>For over 15 years DocShop has lead the field with innovation and commitment to excellence. Check out what makes the NEW DocShop the gold standard for driving patients to physicians.</p>
<p><a href="http://d24y9904fwusha.cloudfront.net/video/Docshop timeline.flv" id="player3" style="display:block;width:384px;height:256px;"> <img src="http://eiivideo.s3.amazonaws.com/video/docshop-timeline.jpg" alt="" /> </a><br />
<script language="JavaScript" type="text/javascript"> 
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<p><strong>We&#8217;re so confident about the NEW DocShop that we&#8217;re offering a FREE 30 day trial. Simply fill out the form below or call 866.392.7388. The only thing you have to lose is patients.</strong></p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/78/1366889678.js"></script></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free 30 Day DocShop Trial For New and Returning Clients</title>
		<link>http://www.einsteindental.com/2009/05/13/free-30-day-docshop-trial-for-new-and-returning-clients/</link>
		<comments>http://www.einsteindental.com/2009/05/13/free-30-day-docshop-trial-for-new-and-returning-clients/#comments</comments>
		<pubDate>Thu, 14 May 2009 00:33:56 +0000</pubDate>
		<dc:creator>dricasa</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.einsteindental.com/?p=121</guid>
		<description><![CDATA[We&#8217;re completely overwhelmed by the targeted leads coming through the new DocShop. Literally hundreds of targeted leads are dropping every single DAY. We&#8217;re so excited about this that we&#8217;re offering new and returning clients a FREE 30 day trial of the new DocShop. Fill out the form below to learn more!

For 30 days you can [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re completely overwhelmed by the targeted leads coming through the new DocShop. Literally hundreds of targeted leads are dropping every single DAY. We&#8217;re so excited about this that we&#8217;re offering new and returning clients a FREE 30 day trial of the new DocShop. Fill out the form below to learn more!</p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/78/1366889678.js"></script></p>
<p>For 30 days you can have a no strings attached trial of our new DocShop. You&#8217;ll have access to all these leads and can see for yourself the huge value proposition that this system can offer your practice.</p>
<p>The only thing you have to lose is PATIENTS.</p>
<p>Call 866.392.7388 to get started.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Einstein Dental Is Industry Leader In SEO</title>
		<link>http://www.einsteindental.com/2009/04/23/einstein-dental-is-industry-leader-in-seo/</link>
		<comments>http://www.einsteindental.com/2009/04/23/einstein-dental-is-industry-leader-in-seo/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 16:55:17 +0000</pubDate>
		<dc:creator>dricasa</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.einsteindental.com/?p=115</guid>
		<description><![CDATA[Search engine optimization has been around since the web got started. Every year it gets more competitive and the confusion about the topic grows. Einstein is proud to be a leader in &#8220;traditional&#8221; seo and an innovator in the emerging types of SEO online. Check out our newest VIDEO newsletter to learn more:
  
 [...]]]></description>
			<content:encoded><![CDATA[<p>Search engine optimization has been around since the web got started. Every year it gets more competitive and the confusion about the topic grows. Einstein is proud to be a leader in &#8220;traditional&#8221; seo and an innovator in the emerging types of SEO online. Check out our newest VIDEO newsletter to learn more:</p>
<p><a href="http://s3.amazonaws.com/eii_corporate/einsteinseo.flv" id="player2" style="display:block;width:384px;height:256px;"> <img src="http://eii_corporate.s3.amazonaws.com/video-traditional-seo.jpg" alt="" /> </a><br />
<script language="JavaScript" type="text/javascript"> 
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</script></p>
]]></content:encoded>
			<wfw:commentRss>http://www.einsteindental.com/2009/04/23/einstein-dental-is-industry-leader-in-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Einstein Content Management System (CMS) Revolutionizes Web Site Maintenance</title>
		<link>http://www.einsteindental.com/2009/04/20/einstein-content-management-system-cms-revolutionizes-web-site-maintenance/</link>
		<comments>http://www.einsteindental.com/2009/04/20/einstein-content-management-system-cms-revolutionizes-web-site-maintenance/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 23:03:22 +0000</pubDate>
		<dc:creator>steveO</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.einsteindental.com/?p=91</guid>
		<description><![CDATA[It&#8217;s never been easier to make small changes and add photography to your website. Our new CMS system gives unprecedented control over your content and your website. Make changes that could take weeks in SECONDS. Any staff member can work on the site. It&#8217;s a amazing change in how you think about maintaining your practice [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s never been easier to make small changes and add photography to your website. Our new CMS system gives unprecedented control over your content and your website. Make changes that could take weeks in SECONDS. Any staff member can work on the site. It&#8217;s a amazing change in how you think about maintaining your practice website.</p>
<p><a href="http://s3.amazonaws.com/eii_corporate/content-management.flv" id="player" style="display:block;width:384px;height:256px;"> <img src="http://eii_corporate.s3.amazonaws.com/video-content-management.jpg" alt="" /> </a><br />
<script language="JavaScript" type="text/javascript"> 
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]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Einstein Industries&#8217; DocShop Continues to Thrive in 2009</title>
		<link>http://www.einsteindental.com/2009/03/31/einstein-industries-docshop-continues-to-thrive-in-2009/</link>
		<comments>http://www.einsteindental.com/2009/03/31/einstein-industries-docshop-continues-to-thrive-in-2009/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 17:45:54 +0000</pubDate>
		<dc:creator>dricasa</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.einsteindental.com/2009/03/31/einstein-industries-docshop-continues-to-thrive-in-2009/</guid>
		<description><![CDATA[In 2006, Einstein Industries began an ambitious, multi-phase expansion of its pioneering DocShop website. Three years later, the site is more popular than ever, according to statistics gathered by Einstein Industries, Inc. DocShop remains one of the most trusted links between consumers and healthcare professionals on the Web.
Your browser does not support iFrames, upgrade to [...]]]></description>
			<content:encoded><![CDATA[<p><em>In 2006, Einstein Industries began an ambitious, multi-phase expansion of its pioneering DocShop website. Three years later, the site is more popular than ever, according to statistics gathered by Einstein Industries, Inc. DocShop remains one of the most trusted links between consumers and healthcare professionals on the Web.</em></p>
<p><iframe src="http://www.einsteinmedical.com/video-press-release/hdv-press-release.html" style="float: left; margin-right: 15px" scrolling="no" width="400" frameborder="0" height="280">Your browser does not support iFrames, upgrade to a decent browser Mr. 1998</iframe>San Diego, California, March 31, 2009 &#8212; Three years after embarking on an overhaul of its popular DocShop website, Einstein Industries announced that the number of visitors to the website has doubled over the past 18 months. This is particularly impressive considering that, unlike many other online directories, DocShop focuses on achieving &#8220;organic&#8221; search engine positions &#8211; that is, Einstein Industries does not purchase sponsored positions on the major search engines, but rather trusts that the quality of its content will be rewarded with naturally high rankings.</p>
<p>This philosophy has paid tremendous dividends for both DocShop and consumers searching for reputable healthcare professionals on the Internet. As a result of careful market research, proprietary search engine optimization strategies, and the sheer quality and quantity of useful medical information contained within the site, DocShop can be found on the top pages of Google™, Yahoo!®, and MSN® under hundreds of thousands of keyword searches, including high-traffic root terms (such as &#8220;cosmetic surgery&#8221;), root-term-plus-location phrases (such as &#8220;LASIK Miami&#8221;), and long-tail search terms (terms that, individually, generate less general traffic but yield greater rates of conversion).</p>
<p>According to a 2004 study by iProspect, &#8220;Across the four search engines &#8211; Google™, Yahoo!®, MSN®, and AOL® &#8211; 60.5% [of users studied clicked on a natural (or &#8220;organic&#8221;…) search result, while 39.5% clicked on a paid search advertisement.&#8221; This reinforces the theory that Internet users tend to trust websites that rank organically above those that pay for their high position, which is ensured regardless of quality.</p>
<p>At present, the marketing and Internet technology professionals at Einstein Industries are continuing to test and refine DocShop in an effort to improve on the site&#8217;s already substantial conversion rates. Einstein Industries&#8217; engineering team has created, and is continuing to develop and test, new, breakthrough technologies to augment currently available analytics tools. The company&#8217;s corps of search engine analysts is using &#8220;heat maps,&#8221; geo-targeting and other tools to better understand the behaviors and needs of online consumers based on geographic and other demographic information. The goal is to maintain the reputation of DocShop as the most relevant and user-friendly healthcare information resource and directory on the Internet.</p>
<p>Since its launch in the mid-1990s, DocShop has connected hundreds of thousands of people from throughout the world with the most trusted and experienced healthcare professionals in their local areas. For further information about DocShop, please visit www.docshop.com or contact Delana Ricasa, public relations representative for Einstein Industries, Inc.</p>
<p>About Einstein Industries:<br />
Einstein Industries operates out of San Diego, California. In addition to providing consumers with medical information through DocShop, Einstein Industries builds and hosts customized websites and offers a variety of products and services for medical practices that wish to establish a greater online presence.</p>
<p>Contact:<br />
Delana Ricasa, Public Relations<br />
Einstein Industries, Inc.<br />
www.einsteinindustries.com<br />
866-392-7388</p>
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