Track the Performance of Your Online Marketing Campaign

Better Stats gives Einstein clients important information about the performance of their websites in a clear, intuitive format that is easy to understand. The package conveniently bundles information about website traffic, user behavior, Search Engine Optimization (SEO) keyword rankings, website contacts, and more. Better Stats is the first web-based statistics program designed for the lay professional rather than other technologists; this approach makes it easier than ever for clients to gauge the effectiveness of their online marketing efforts quickly. Presently, the program is offered free of charge to those participating in any Einstein Dental marketing program. In addition, Better Stats can be loaded onto other servers for use by Internet service providers or large companies.

Keyword Rankings

With the Better Stats package, clients are able to track the ranking of their Traditional SEO and Pay-Per-Click keywords on Google™, Yahoo®, MSN®, and other major search engines. This feature demonstrates clearly how many of the target keywords are being found within the first three pages of results on various search engines. This information enables clients to monitor the success of their marketing strategies, while information on hundreds of alternative keyword combinations allows them to make further refinements, if necessary.

Website Statistics

This Better Stats feature provides valuable information about the traffic being generated by our clients' websites. In addition to learning how many users visit their sites, Einstein Dental clients receive an overview of which pages are most popular, how much time users spend on each page, and which pages people tend to exit from. This data is crucial when it comes to determining the most cost-effective strategy for driving the greatest number of users to your website.

Email Statistics

Better Stats also allows Einstein Dental clients to keep a record of every email received through the contact forms on their websites. This feature makes it easy to track the number of emails generated by your site each month, allowing you to monitor your email conversion rates closely. In addition, all emails from prospective patients are automatically stored in the Better Stats email section for you to refer to at your convenience.

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