Call Reporting: Enhanced Online Marketing for Cosmetic Dentists and Other Dental Practices

Attracting visitors to your Customized Website through Traditional Search Engine Optimization is useful, but how do you know whether your site is closing the deal by inducing prospective patients to contact you? With our Call Reporting package, you will have a precise account of how many people contact you through your website and better be able to evaluate the effectiveness of your online marketing campaign. Cosmetic dentists and other owners of dental practices, including orthodontists, find this knowledge very helpful as they seek to expand their businesses.

Call Stats

People who decide to contact you after visiting your site will usually do so in one of three ways: by visiting your office in person, by emailing you, or by calling you over the phone. Our Better Stats package helps you keep track of how many choose email. Call Stats, on the other hand, automatically makes a record of every phone call coming from visitors to your site. Because many clients will want to get a feel for your dental practice by speaking to a representative, tracking the phone calls generated by your site is crucial to evaluating its performance.

Any Einstein Dental client who purchases the Call Reporting package will be given a unique phone number, either toll-free or local, that will appear on his or her website. This number will forward all calls directly to your normal office line, but the system will capture information about each caller as it does so. In addition, you will receive a monthly report that displays the data on all calls generated by your online marketing campaign for your dental practice. Each report will include information on the origin of every call along with its time, date, and duration. You can view this data at any time by visiting your Extranet account on the Einstein Industries website. This tool allows you to track how many calls you receive through your site without ever having to ask potential patients how they found you.

Call Archiving

Just as important as generating calls from prospective patients is ensuring that the representatives who speak to them make the most of every opportunity. Einstein Dental’s Call Archiving tool automatically records and stores each call that results from our clients' online marketing efforts. Cosmetic dentists can review these calls to their dental practices and use the information to train their representatives on how to interact with patients in a professional and helpful manner. An added bonus is that these records are easy to access yet secure; kept on a password-protected server, they can be accessed on any computer that has an Internet connection.

Click-to-Call

Our Click-to-Call service ensures that, if visitors to your website decide not to call, it won’t be because it took too much effort. This convenient feature allows users to click on one button and then enter their phone number into a simple online form. The system then notifies your office to call that number to speak with the prospective patient.

This technology, which helps show users how responsive you are to their needs, has been shown to raise conversion rates and thus increase the effectiveness of online marketing efforts. Cosmetic dentists and other owners of dental practices (such as orthodontists) who take advantage of this tool generally find that their website gives them excellent return on their investment. Since our system also records statistics regarding the Click-to-Call service, you can see for yourself just how useful it is once you have it.

Enhanced Online Marketing through Call Reporting

Together, the tools in our Call Reporting package both encourage users to contact you and help you keep track of how many are doing so. By improving your site’s ability to convert users, Call Reporting maximizes the value of your online marketing investment. These services for dental practices owned by cosmetic dentists, orthodontists, and other dental professionals will help you harness the power of the Internet to expand your practice. Contact Einstein Dental today to find out what Call Reporting can do for you.

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