Case Study #1 – Dr. Joaquin Siles

Product History

Dr. Joaquin Siles began working with Einstein Dental in 2000 after purchasing DocShop listings to direct targeted traffic to his existing website. He later invested in a new Customized Website with Flash to better convey the marketing message of his practice. In 2004, he purchased Traditional Search Engine Optimization to better focus his marketing efforts on desired markets. Additional DocShop listings and website updates were made in the following years to further expand his online marketing campaign.

Although Dr. Siles’s website and online marketing strategy were performing well, in August 2006 he decided to invest in a website redesign to create a fresh, modern appearance. The redesign gave the website a contemporary look and a more user-friendly layout. Dr. Siles added the Click-to-Call feature a few months after redesigned site was launched. The updated strategy has helped Dr. Siles improve on the already excellent results he has enjoyed over the years.

Product Timeline

November 2000: DocShop listings purchased
May 2002: Customized Website with Flash purchased
January 2004: Traditional SEO launched
April 2004: Additional web page added
May 2004: Additional DocShop listings purchased
August 2006: Website redesign launched
October 2006: Click-to-Call added

Search Engine Marketing Results

SEO Keyword Rankings

With the addition of Traditional Search Engine Optimization in January 2004, Dr. Siles’s website established top positions on the three major search engines. Over time, the statistics for the site have shown impressive improvement:

SEO efficiency increased from 49 percent to 91 percent.
SEO positions increased from 40 to 74.
SEO positions on Google™ increased from 24 to 52.
SEO positions on Yahoo!® increased from 19 to 43.
SEO positions on MSN®increased from 23 to 40.

Website Visits

Website visits have also shown consistent growth since the Traditional SEO was launched:

Total visits have increased by 39 percent.
Visits generated by keywords have increased by 45 percent.

DocShop Visits

Dr. Siles’s DocShop listings increase the visibility and accessibility of his practice to prospective patients in his geographical area. This enhanced ability to attract targeted traffic helps maximize the results of his online marketing strategy. Over time, the listings have performed exceptionally:

DocShop visits have increased by 730 percent.
In the 12-month period from August 2006 to September 2007, the site received 1,823 visits from Internet users who initially visited Dr. Siles's DocShop listing.

Website Contacts

Website email tracking statistics show that Dr. Siles’s practice receives a consistently high number of contacts from web visitors. Since the launch of his Traditional SEO marketing strategy in 2004, his practice has received an average of 15 valid emails per month.

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