Effective Search Engine Optimization for Cosmetic Dentists and Orthodontists

Search Engine Optimization can help cosmetic dentists and orthodontists be found on the Internet by prospective patients searching for a practitioner in their geographical area. With the various techniques used in SEO, dental practices can dramatically improve their websites’ ranking in organic search engine results. The goal of SEO for orthodontists and cosmetic dentists is to increase the likelihood that their websites will be found by targeted users of Google™, Yahoo!®, MSN®, and other prominent search engines. When Search Engine Optimization is implemented effectively, the dental practice will more likely be found on the first or second page of search engine results.

Einstein's Traditional SEO Service

Einstein Dental's Traditional SEO marketing service helps your dental practice's website be found by Internet users searching the Internet for a specific procedure or for a dental specialist like you in your area. While Einstein Dental strives to achieve high search engine rankings via the implementation of targeted, high-traffic terms that relate to dental practices, our overall goal for Search Engine Optimization is for your dental practice's website to realize a substantial increase in targeted traffic over time.

Einstein Dental approaches SEO for cosmetic dentists and orthodontists with an eye toward long-term results. In addition to pushing the dental practice's website onto the initial one or two pages of search engine results, our goal is to create a website that is aesthetically pleasing and that becomes a comprehensive online resource for information on the treatments and procedures offered by a dental practice. Over time, this "wide net" approach to SEO helps to ensure that your dental practice's website will be found for keywords targeted in the content and for other terms that draw desirable traffic to your site, thereby attracting the maximum number of prospective patients to your practice.

From the first consultation to discuss website structure and Search Engine Optimization, we begin to custom-tailor the cosmetic dentist's or orthodontist's Internet marketing strategy so that optimal results are achieved. In consultation with you, our experts discuss and determine your goals for SEO, desired keyword terms, targeted locations, projected time lines, website size, and potential Internet traffic.

Elements of Traditional Search Engine Optimization

Keyword Research:

Developing a highly effective Search Engine Optimization marketing strategy for dental practices begins with keyword research. Through consultation with you, Einstein SEO specialists identify and select highly searched terms and the most relevant locations to be integrated into your website content.

Representation of Procedures and Locations:

Once the SEO terms and locations that best represent your cosmetic dentist or orthodontist practice have been determined, the writer integrates them as seamlessly as possible into the website's page titles, site tags, headings, and content on each page. A meta keyword list (invisible to the Internet user) works behind the scenes to increase the effectiveness of your SEO keyword terms.

Cross-Linking:

To boost your website's effectiveness in drawing Internet traffic, cross-page links are incorporated into the text of each website page. Cross-linking also enhances the utility of the website by making additional information on points of interest readily available.

Site Coding:

Even with the most accurate keyword terms and locations, a Search Engine Optimization strategy for dentists or orthodontists is dependent on whether the website's content can be easily indexed by the major search engines. Our design experts ensure that the proper coding, or "markup," is implemented throughout your website. This coding is checked and rechecked for accuracy in our stringent quality assurance processes.

Search Engine Submission:

For a website to achieve optimal page rankings on a search engine, it must be formally submitted to the search engine. We submit your website to all the major search engines to ensure that it will be properly indexed.

Satellite SEO Pages and Link Building Campaign

Prime online real estate is limited. As an increased number of dental practices turn to Internet marketing to attract new clients, it becomes increasingly difficult to hit and maintain rankings on the coveted top ten spots in Google™ and Yahoo's® search engine results.

As marketing competition online continues to grow at an exponential rate, Einstein Dental has recognized the need for your practice to remain a few steps ahead of your competitors, year-round.

That is why we have introduced a satellite SEO page and link campaign program to our SEO renewal clients. This program is designed to show search engines constant growth of your website and build incoming links to your website on a monthly basis.

Regular updates to your website, additional content, and incoming links can improve search engine rankings and traffic. These techniques are in-line with Google™ and Yahoo's® guidelines and will help your website become a trusted authority on the web.

SEO Renewal Program

Most SEO companies charge for page expansion and link building efforts. With Einstein's Advanced SEO, these services are included in your SEO renewal.

Each of our SEO renewal clients are allotted a set number of satellite SEO pages and link campaigns based on their renewal. Satellite SEO pages increase website size. Link campaigns generate new incoming links to your website from quality websites related to your specialty.

Depending on your needs, we will allocate resources to satellite SEO pages, link campaigns, or a combination of the two.

SEO Website Upgrade

Many dental practices are searching for an aggressive online marketing approach that offers rapid expansion of their website, combined with comprehensive link building efforts. To address these needs, we have opened up our satellite SEO page and link campaign program to all SEO clients who wish to take their marketing campaign to a higher level.

Our clients can purchase additional satellite SEO pages or link campaigns for website expansion and/or to increase incoming links to your website. If you are interested in upgrading your SEO services with our satellite SEO page and link campaign program, contact Einstein Dental to speak with a sales representative about your options.

A Search Engine Optimization Strategy That Delivers Results

Einstein's Traditional Search Engine Optimization delivers results for dental practices by improving search engine page rankings and increasing visibility on the Internet. Einstein also provides exciting options such as Customized Websites, Pay-Per-Click Management, Video Website, and Call Reporting for implementing a more comprehensive Internet marketing strategy. Contact an Einstein sales representative today to discover the many possibilities available for marketing your dental practice on the Internet and achieving optimal results with your website.

• DocShop Directory
• Video Services
• CMS Websites
• Customized Websites
• Traditional SEO
• Website & SEO Audits
• Pay-Per-Click
• Call Reporting
• IMPACT Auto Responders
• E-Commerce
• Better Stats
• Value Added Benefits

Tell Us Your SEO Story:

Do you use SEO? We want to know what your experience has been and how to make it better!
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Tell Us Your SEO Story:

Do you use SEO? We want to know what your experience has been and how to make it better!
Click here and Tell Us Your SEO Story!

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SEO Experts

Einstein meets with SEO experts Danny Sullivan, Jake Baillie, and Greg Niland to get their views on the latest trends in search marketing.

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Watch Einstein's CEO and founder, Robert Silkey, discuss the present and future of Traditional and Video SEO.

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