To view this, you need to install the free Flash Player from Adobe.

Effective Search Engine Optimization for Cosmetic Dentists and Orthodontists

Search Engine Optimization can help cosmetic dentists and orthodontists be found on the Internet by prospective patients searching for a practitioner in their geographical area. With the various techniques used in SEO, dental practices can dramatically improve their websites’ ranking in organic search engine results. The goal of SEO for orthodontists and cosmetic dentists is to increase the likelihood that their websites will be found by targeted users of Google™, Yahoo!®, MSN®, and other prominent search engines. When Search Engine Optimization is implemented effectively, the dental practice will more likely be found on the first or second page of search engine results.

Einstein's Traditional SEO Service

Einstein Dental's Traditional SEO marketing service helps your dental practice's website be found by Internet users searching the Internet for a specific procedure or for a dental specialist like you in your area. While Einstein Dental strives to achieve high search engine rankings via the implementation of targeted, high-traffic terms that relate to dental practices, our overall goal for Search Engine Optimization is for your dental practice's website to realize a substantial increase in targeted traffic over time.

Einstein Dental approaches SEO for cosmetic dentists and orthodontists with an eye toward long-term results. In addition to pushing the dental practice's website onto the initial one or two pages of search engine results, our goal is to create a website that is aesthetically pleasing and that becomes a comprehensive online resource for information on the treatments and procedures offered by a dental practice. Over time, this "wide net" approach to SEO helps to ensure that your dental practice's website will be found for keywords targeted in the content and for other terms that draw desirable traffic to your site, thereby attracting the maximum number of prospective patients to your practice.

From the first consultation to discuss website structure and Search Engine Optimization, we begin to custom-tailor the cosmetic dentist's or orthodontist's Internet marketing strategy so that optimal results are achieved. In consultation with you, our experts discuss and determine your goals for SEO, desired keyword terms, targeted locations, projected time lines, website size, and potential Internet traffic.

Elements of Traditional Search Engine Optimization

Keyword Research:

Developing a highly effective Search Engine Optimization marketing strategy for dental practices begins with keyword research. Through consultation with you, Einstein SEO specialists identify and select highly searched terms and the most relevant locations to be integrated into your website content.

Representation of Procedures and Locations:

Once the SEO terms and locations that best represent your cosmetic dentist or orthodontist practice have been determined, the writer integrates them as seamlessly as possible into the website's page titles, site tags, headings, and content on each page. A meta keyword list (invisible to the Internet user) works behind the scenes to increase the effectiveness of your SEO keyword terms.

Cross-Linking:

To boost your website's effectiveness in drawing Internet traffic, cross-page links are incorporated into the text of each website page. Cross-linking also enhances the utility of the website by making additional information on points of interest readily available.

Site Coding:

Even with the most accurate keyword terms and locations, a Search Engine Optimization strategy for dentists or orthodontists is dependent on whether the website's content can be easily indexed by the major search engines. Our design experts ensure that the proper coding, or "markup," is implemented throughout your website. This coding is checked and rechecked for accuracy in our stringent quality assurance processes.

Search Engine Submission:

For a website to achieve optimal page rankings on a search engine, it must be formally submitted to the search engine. We submit your website to all the major search engines to ensure that it will be properly indexed.

A Search Engine Optimization Strategy That Delivers Results

Einstein's Traditional Search Engine Optimization delivers results for dental practices by improving search engine page rankings and increasing visibility on the Internet. Einstein also provides exciting options such as Customized Websites, Pay-Per-Click Management, Video Website, and Call Reporting for implementing a more comprehensive Internet marketing strategy. Contact an Einstein sales representative today to discover the many possibilities available for marketing your dental practice on the Internet and achieving optimal results with your website.

*indicates a required field

SEO Experts

Einstein meets with SEO experts Danny Sullivan, Jake Baillie, and Greg Niland to get their views on the latest trends in search marketing.


SEO Wordspin

Watch Einstein's CEO and founder, Robert Silkey, discuss the present and future of Traditional and Video SEO.


Interested in the most current trends in marketing? Want to keep yourself ahead of the curve? Become an Einstein VIP to receive the latest information about advances in online marketing, special offers and pricing promotions.

*indicates a required field