In case you haven’t noticed, cosmetic dentists from coast to coast are truly “seizing the video moment.” I mean from the big time dentists in New York and Chicago, to the more modest practices in Minneapolis and Ohio, cosmetic dentists are utilizing video to the max, and it’s working.

During my travels in 2009 and now in 2010, cosmetic dentists were (and continue to be) the number one medical group interested in video, and it wasn’t close. When you look into what they’re doing, it’s very easy to understand why. The quality of the video, the personalities of each practice, the fantastic video testimonials and doctor clips explaining each category, are just spot on for what patients are looking for.

What I like the most about each video we’ve done for Einstein clients in this industry, is the way each practice comes across with their own “unique” spin to the services dental patients are looking for.

For example, one Einstein Dental client in Minneapolis (www.henricksondental.com) focused on many of the usual topics, but when you look into the eyes of the doctors (through video), listen to what people say about them, and then understand that they have the latest technology to provide pretty much anything a patient would ever want without pain and in a timely fashion, why wouldn’t you go to them? It doesn’t hurt that they are a father/son team (that truly loves each other) and they obviously love what they do. I guess the point is, simple text could never pull that type of emotion and clarity out of a practice.

Compare that video website to any cosmetic dentist we’ve featured in New York (www.brooklynheightsdental.com or http://www.martinandwinklerdds.com/video), Ohio (www.stateoftheartsmiles.com) or Chicago (http://www.smilechicago.com/) and you can see sample after sample of cosmetic dentists who not only do great work, but “get it” when it comes to marketing themselves online. They are connecting with patients in ways they could have only dreamed about as recently as 5 years ago.

By the way, the last website I featured above (http://www.smilechicago.com/) is the best example I’ve seen to date when it comes to how an Einstein client leverages video in one player and throughout the site. It is nothing short of fabulous!

We love doing these shoots and producing these packages. I just finished a shoot up in the Bay area for Dr. Glenn McCormick. Wow, what a nice group. I tell ya, these dentists are doing it right, and we’re having a ball along the way! We’re off to Orlando and Michigan next week and we can’t wait!

Talk to ya next time,

Greg McKinney
Director
Einstein Video Network

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Conversion is the key to success at the dental practice. If you and your staff are good at it – everything goes GREAT. Conversely, one weak link in your system will put your patient conversion into the BASEMENT!

This Einstein Webinar focuses on conversion techniques – how to make a lead into a long term, happy patient! You’ll learn:

- Rapport building skills. People buy from people they LIKE
- Automated systems. When a lead arrives, what happens in the first 2 minutes?
- Sales Skills. How to listen to and solve patient problems.
- Tribe Management. How to groom your database of patients and prospects
- Follow up. Getting referrals and leads from existing patients.

Take some time with your staff to learn these proven techniques to improve patient conversion, perfect systems and focus on selling more at the practice.

Fill out form below to view the webinar online. You’ll also receive an email containing the video link.

*required fields

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In the midst of intense development and innovation, Einstein Industries decided to have a little fun at the 2009 American Society of Aesthetic Plastic Surgery annual meeting and trade show in Las Vegas. As a result many attendees were delighted when a familiar face greeted them the trade show floor – that of Albert Einstein.

Las Vegas, Nevada (PRWEB) May, 20 2009 – The appearance of a very convincing Albert Einstein impersonator caught more than a few people by surprise and created a lighthearted buzz appropriate for the tradeshow’s host city. Einstein Industries thought the sight of a spitting likeness of the Nobel Prize winning physicist would lead to photo requests so they brought their photographer and snapped shots of guests with the legendary thinker. Nearly 200 people took advantage of the chance to pose with the impersonator. “One lady chased us down an escalator to take a picture with our Einstein as we were leaving the convention hall,” said Allison Fierlit, photographer and video editor for Einstein Industries.

The ASAPS tradeshow comes during a period of rapid change and development at the company. In addition to a host of new online software applications that can be used in concert with Einstein Industries’ custom websites or DocShop physician profiles, a new ecommerce system has been introduced, which allows healthcare professionals to quickly sign up for a DocShop listing online. Another notable change is the introduction of a highly successful lead generation model within DocShop, which has already proven to be extremely efficient in generating targeted, definitive leads directly to DocShop clients.

Einstein Industries continues to refine and expand its product line and believes that innovation and unsurpassed experience remain among its strongest assets. “Now is precisely the time to focus on meaningful product improvement for the sake of our current and future clients,” said Robert Silkey, CEO of Einstein Industries. “When we pair this with one-on-one consulting we’re able to help our clients get the most from their Internet marketing strategy,” Silkey added.

About Einstein Industries: Einstein Industries, Inc., is a San Diego, California-based corporation.  In addition to operating DocShop.com, Einstein Industries builds and hosts customized websites for medical professionals and develops proprietary software for use in marketing healthcare practices.

Contact:

Delana Ricasa, Public Relations Representative
Einstein Industries, Inc.
www.einsteinindustries.com

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