If you’re a dentist, one of the simplest and most effective ways to gauge potential patients’ wishes is through the analysis of search trends. Because users’ search queries are unprompted – as opposed to results that you might get through a survey or questionnaire, for example – they reveal a great deal about what individuals are actually interested in. Rather than asking users what their preferences may be, search engines like Google, Yahoo! and Bing allow users to tell you what their preferences are. Though effective to a degree, polls and questionnaires can illicit incorrect information; for example, when a list or range of “potential” answers are provided from which to choose, it may prompt an answer that an individual otherwise would not have chosen. Search engines eliminate this element and as a result provide more accurate results. (more…)

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Dr. Eugene Stanislaus of Brooklyn Heights Dental purchased a custom CMS website with Flash animation and SEO a year ago. He was very impressed with the entire production, design, and content development process. Together, the Brooklyn general dentist and his Einstein team created a custom website that complemented his practice and also positioned him higher in the search engine rankings for the location he was targeting. Read what Dr. Stanislaus has to say about his experience with Einstein:

“Will King and his team at Einstein Dental helped me to develop an awesome website. They assisted me throughout the entire process. They treated me as if I was their only client. That’s how incredible their service was. My website dominated the Google search for my target neighborhood for dental implants, cosmetic dentistry, invisalign, crown, bridge, whitening, etc. Will King and his team have the right formula for enhancing any practice through their website designs.”

Eugene D. Stanislaus D.D.S.
Brooklyn Heights Dental
Brooklyn, NY

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In case you haven’t noticed, cosmetic dentists from coast to coast are truly “seizing the video moment.” I mean from the big time dentists in New York and Chicago, to the more modest practices in Minneapolis and Ohio, cosmetic dentists are utilizing video to the max, and it’s working.

During my travels in 2009 and now in 2010, cosmetic dentists were (and continue to be) the number one medical group interested in video, and it wasn’t close. When you look into what they’re doing, it’s very easy to understand why. The quality of the video, the personalities of each practice, the fantastic video testimonials and doctor clips explaining each category, are just spot on for what patients are looking for.

What I like the most about each video we’ve done for Einstein clients in this industry, is the way each practice comes across with their own “unique” spin to the services dental patients are looking for.

For example, one Einstein Dental client in Minneapolis (www.henricksondental.com) focused on many of the usual topics, but when you look into the eyes of the doctors (through video), listen to what people say about them, and then understand that they have the latest technology to provide pretty much anything a patient would ever want without pain and in a timely fashion, why wouldn’t you go to them? It doesn’t hurt that they are a father/son team (that truly loves each other) and they obviously love what they do. I guess the point is, simple text could never pull that type of emotion and clarity out of a practice.

Compare that video website to any cosmetic dentist we’ve featured in New York (www.brooklynheightsdental.com or http://www.martinandwinklerdds.com/video), Ohio (www.stateoftheartsmiles.com) or Chicago (http://www.smilechicago.com/) and you can see sample after sample of cosmetic dentists who not only do great work, but “get it” when it comes to marketing themselves online. They are connecting with patients in ways they could have only dreamed about as recently as 5 years ago.

By the way, the last website I featured above (http://www.smilechicago.com/) is the best example I’ve seen to date when it comes to how an Einstein client leverages video in one player and throughout the site. It is nothing short of fabulous!

We love doing these shoots and producing these packages. I just finished a shoot up in the Bay area for Dr. Glenn McCormick. Wow, what a nice group. I tell ya, these dentists are doing it right, and we’re having a ball along the way! We’re off to Orlando and Michigan next week and we can’t wait!

Talk to ya next time,

Greg McKinney
Director
Einstein Video Network

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