During my travels in 2009 and now in 2010, cosmetic dentists were (and continue to be) the number one medical group interested in video, and it wasn’t close. When you look into what they’re doing, it’s very easy to understand why. The quality of the video, the personalities of each practice, the fantastic video testimonials and doctor clips explaining each category, are just spot on for what patients are looking for.

What I like the most about each video we’ve done for Einstein clients in this industry, is the way each practice comes across with their own “unique” spin to the services dental patients are looking for.

For example, one Einstein Dental client in Minneapolis (www.henricksondental.com) focused on many of the usual topics, but when you look into the eyes of the doctors (through video), listen to what people say about them, and then understand that they have the latest technology to provide pretty much anything a patient would ever want without pain and in a timely fashion, why wouldn’t you go to them? It doesn’t hurt that they are a father/son team (that truly loves each other) and they obviously love what they do. I guess the point is, simple text could never pull that type of emotion and clarity out of a practice.

Compare that video website to any cosmetic dentist we’ve featured in New York (www.brooklynheightsdental.com or http://www.martinandwinklerdds.com/video), Ohio (www.stateoftheartsmiles.com) or Chicago (http://www.smilechicago.com/) and you can see sample after sample of cosmetic dentists who not only do great work, but “get it” when it comes to marketing themselves online. They are connecting with patients in ways they could have only dreamed about as recently as 5 years ago.

By the way, the last website I featured above (http://www.smilechicago.com/) is the best example I’ve seen to date when it comes to how an Einstein client leverages video in one player and throughout the site. It is nothing short of fabulous!

We love doing these shoots and producing these packages. I just finished a shoot up in the Bay area for Dr. Glenn McCormick. Wow, what a nice group. I tell ya, these dentists are doing it right, and we’re having a ball along the way! We’re off to Orlando and Michigan next week and we can’t wait!

Talk to ya next time,

Greg McKinney
Director
Einstein Video Network

This Einstein Webinar focuses on conversion techniques – how to make a lead into a long term, happy patient! You’ll learn:

- Rapport building skills. People buy from people they LIKE
- Automated systems. When a lead arrives, what happens in the first 2 minutes?
- Sales Skills. How to listen to and solve patient problems.
- Tribe Management. How to groom your database of patients and prospects
- Follow up. Getting referrals and leads from existing patients.

Take some time with your staff to learn these proven techniques to improve patient conversion, perfect systems and focus on selling more at the practice.

Fill out form below to view the webinar online. You’ll also receive an email containing the video link.

*required fields

Las Vegas, Nevada (PRWEB) May, 20 2009 – The appearance of a very convincing Albert Einstein impersonator caught more than a few people by surprise and created a lighthearted buzz appropriate for the tradeshow’s host city. Einstein Industries thought the sight of a spitting likeness of the Nobel Prize winning physicist would lead to photo requests so they brought their photographer and snapped shots of guests with the legendary thinker. Nearly 200 people took advantage of the chance to pose with the impersonator. “One lady chased us down an escalator to take a picture with our Einstein as we were leaving the convention hall,” said Allison Fierlit, photographer and video editor for Einstein Industries.

The ASAPS tradeshow comes during a period of rapid change and development at the company. In addition to a host of new online software applications that can be used in concert with Einstein Industries’ custom websites or DocShop physician profiles, a new ecommerce system has been introduced, which allows healthcare professionals to quickly sign up for a DocShop listing online. Another notable change is the introduction of a highly successful lead generation model within DocShop, which has already proven to be extremely efficient in generating targeted, definitive leads directly to DocShop clients.

Einstein Industries continues to refine and expand its product line and believes that innovation and unsurpassed experience remain among its strongest assets. “Now is precisely the time to focus on meaningful product improvement for the sake of our current and future clients,” said Robert Silkey, CEO of Einstein Industries. “When we pair this with one-on-one consulting we’re able to help our clients get the most from their Internet marketing strategy,” Silkey added.

About Einstein Industries: Einstein Industries, Inc., is a San Diego, California-based corporation.  In addition to operating DocShop.com, Einstein Industries builds and hosts customized websites for medical professionals and develops proprietary software for use in marketing healthcare practices.

Contact:

Delana Ricasa, Public Relations Representative
Einstein Industries, Inc.
www.einsteinindustries.com

We’re so confident about the NEW DocShop that we’re offering a FREE 30 day trial. Simply fill out the form below or call 866.392.7388. The only thing you have to lose is patients.

For 30 days you can have a no strings attached trial of our new DocShop. You’ll have access to all these leads and can see for yourself the huge value proposition that this system can offer your practice.

The only thing you have to lose is PATIENTS.

Call 866.392.7388 to get started.

San Diego, California, March 31, 2009 — Three years after embarking on an overhaul of its popular DocShop website, Einstein Industries announced that the number of visitors to the website has doubled over the past 18 months. This is particularly impressive considering that, unlike many other online directories, DocShop focuses on achieving “organic” search engine positions – that is, Einstein Industries does not purchase sponsored positions on the major search engines, but rather trusts that the quality of its content will be rewarded with naturally high rankings.

This philosophy has paid tremendous dividends for both DocShop and consumers searching for reputable healthcare professionals on the Internet. As a result of careful market research, proprietary search engine optimization strategies, and the sheer quality and quantity of useful medical information contained within the site, DocShop can be found on the top pages of Google™, Yahoo!®, and MSN® under hundreds of thousands of keyword searches, including high-traffic root terms (such as “cosmetic surgery”), root-term-plus-location phrases (such as “LASIK Miami”), and long-tail search terms (terms that, individually, generate less general traffic but yield greater rates of conversion).

According to a 2004 study by iProspect, “Across the four search engines – Google™, Yahoo!®, MSN®, and AOL® – 60.5% [of users studied clicked on a natural (or “organic”…) search result, while 39.5% clicked on a paid search advertisement.” This reinforces the theory that Internet users tend to trust websites that rank organically above those that pay for their high position, which is ensured regardless of quality.

At present, the marketing and Internet technology professionals at Einstein Industries are continuing to test and refine DocShop in an effort to improve on the site’s already substantial conversion rates. Einstein Industries’ engineering team has created, and is continuing to develop and test, new, breakthrough technologies to augment currently available analytics tools. The company’s corps of search engine analysts is using “heat maps,” geo-targeting and other tools to better understand the behaviors and needs of online consumers based on geographic and other demographic information. The goal is to maintain the reputation of DocShop as the most relevant and user-friendly healthcare information resource and directory on the Internet.

Since its launch in the mid-1990s, DocShop has connected hundreds of thousands of people from throughout the world with the most trusted and experienced healthcare professionals in their local areas. For further information about DocShop, please visit www.docshop.com or contact Delana Ricasa, public relations representative for Einstein Industries, Inc.

About Einstein Industries:
Einstein Industries operates out of San Diego, California. In addition to providing consumers with medical information through DocShop, Einstein Industries builds and hosts customized websites and offers a variety of products and services for medical practices that wish to establish a greater online presence.

Contact:
Delana Ricasa, Public Relations
Einstein Industries, Inc.
www.einsteinindustries.com
866-392-7388

Call 866.392.7388 or complete the form below. An Einstein consultant specializing in your market will contact you ASAP.

See you at the show!

With the embrace of “Universal Search” by Google™, Internet video is poised to become an even more essential component of any successful online marketing platform. With Universal Search, Google™ will integrate websites, video, maps, and images into its search results in order to provide users with the most useful and relevant information available. Traditional websites will now be competing with these alternative media for first-page rankings on Google™, which will in turn force many healthcare professionals to purchase sponsored links from the search engine. Fortunately, most dental-related video content has not yet been indexed on Google™, creating golden opportunities for forward-thinking practices to be among the first in their local markets to feature video on their websites. It is with these practices in mind that Einstein Dental created its Video Website, which combines innovative video technology with its time-tested Search Engine Optimization techniques in one affordable package.

Truly, video represents the future of online marketing. I invite you to review Einstein Dental’s portfolio of Video Websites and client testimonials to see for yourself how powerful a promotional tool a customized, professionally produced video can be. If you choose to purchase a Video Website from Einstein Dental, you can be assured that you will be working with experienced, knowledgeable marketing experts whose sole ambition is to deliver a product of the highest standard to you.

I hope that you are as excited about this tremendous opportunity as I am. Please call me at 858-362-4855 or fill out the form above to schedule a consultation..

Sincerely,

Derek Wilson
Director of Sales, Einstein Dental
phone: 858-362-4855